The stereotypical idea of a drunk driver tends to be someone who had downed numerous drinks before stumbling into their car. But Colorado’s Department of Transportation is using humor in two new ads to tell people that getting behind the wheel after any amount of alcohol can be dangerous.
CDOT’s new commercials feature some situations where “even a few can be dangerous,” such as a group of preschoolers playing with chainsaws. The 30-second spots end with “drink & don’t drive,” echoing messaging in NHTSA’s “Buzzed Driving is Drunk Driving” campaign. Research cited by the NTSB shows that a driver’s abilities can be noticeably impaired with just one or two drinks—amounts that for most people would generate a BAC well below the legal driving limit of 0.08.
Watch the ads below and let us know what you think:
I personally do not feel the potential loss of life that stems from impaired driving should be categorized as funny or humorous. As a result, I think these ads diminish the message and overall impact that impaired driving kills. Unfortunately, our society has become de-sensitized to the effects of alcohol and other drugs and these ads simply reinforce that fact.
I cant agree more. Although I can appreciate the message and comparison to things being dangerous even in small amounts, lets take it seriously. My son and his friend were killed by a total stranger who chose to drive drunk. My sons little boys will never know first hand the incredible love their daddy had for them. Its never an issue to be taken lightly or addressed with humor.
I’m so sorry for your loss, Lynne. Thank you so much for taking the time to comment and share your story.